“The history of denim and how it became a wardrobe staple”

Around the world, denim has become a commonplace wardrobe must. Its beginnings can be traced to the late 19th century, when miners, cowboys, and other laborers in the American West initially used it as a durable workwear material.

Originally referred to as "jean" fabric, denim was woven from cotton fibers in a twill weave for strength and comfort. Considering how tough and resilient it was, it immediately gained popularity among employees.

Early 20th-century Hollywood films starring tough, denim-clad actors like John Wayne and James Dean contributed to the rise of denim's popularity outside of workwear. Due to this, denim has come to represent teenage revolt and anti-establishment ideologies.

James wayne.
James Dean.

By the 1960s and 1970s, denim had established itself as a mainstay of casual attire, with young people growing more and more enamored of denim jackets and jeans. As a result of this trend, denim became a mainstay of global fashion throughout the 1980s and 1990s.

Denim may be found in a wide range of styles and designs nowadays and is worn by people of all ages and socioeconomic levels. This sturdy material has evolved into an enduring icon of style and adaptability, appearing in everything from traditional blue jeans to modern denim jackets and outfits.

Our newsletter provides you with all fashion, beauty and lifestyle news every day.